Swarovski’s Created Diamonds Collection Expands Worldwide – Following the success of its initial collections in the USA and Canada, Swarovski is thrilled to announce the global launch of its fine jewelry category. This expansion will be available at all flagship stores and key markets, including China, Italy, Korea, Japan, the UK, Australia, France, Germany, Austria, and the UAE. This initiative represents a significant step in the worldwide rollout of Swarovski Created Diamonds, underscoring the strategic ambitions of the Austrian crystal house as it intensifies its foray into this category.
swarovskijewelry – As part of this evolution, the company is poised to unveil ‘Galaxy,’ the inaugural fine jewelry collection crafted under the vision of Global Creative Director Giovanna Engelbert. The highly anticipated ‘Galaxy’ collection is set to be unveiled at the grand opening of Swarovski’s new flagship store on 5th Avenue in New York this Fall.
Don’t miss this exciting event! This aligns with the recent announcement of a partnership with the International Gemological Institute (IGI), tasked with certifying all laboratory-grown diamonds in Swarovski’s ‘Galaxy’ collection.
This collaboration underscores the commitment to quality and authenticity within the brand’s innovative offerings. The independent organization, recognized as a global authority in diamond assessment and boasting nearly five decades of expertise in grading, will meticulously certify the quality of each lab-grown diamond featured in the new Swarovski Created Diamond collections. This evaluation adheres to the revered 4Cs of diamond quality: cut, color, clarity, and carat weight.
Alexis Nasard, CEO of Swarovski, stated:
“Lab-grown diamonds will significantly shape the future of the diamond market, marking a strategic growth category for Swarovski.” Our collaboration with IGI will ensure the impeccable quality of each stone in our upcoming Swarovski Created Diamonds collections, thereby bolstering consumer trust and confidence throughout our global launch.
Roland Lorie, Chief Executive of IGI, remarked, “Swarovski has been celebrated for its precision cutting, innovation, and artistry since 1895.” We are delighted to announce that our new partnership will guarantee that each stone is meticulously graded and certified in accordance with the esteemed 4 Cs of diamond quality.
Swarovski Created Diamonds are 100% indistinguishable from mined diamonds; the sole distinction lies in their origin. They are created through a process that mimics the natural conditions under which diamonds form, resulting in a lab-grown diamond that is indistinguishable from a mined counterpart in every chemical, physical, and optical characteristic.
Furthermore, these diamonds are regarded as a more environmentally sustainable alternative. Expanding into the fine jewelry market is a seamless progression for the brand, which has been providing lab-grown diamonds within its B2B portfolio since 2016.
This move reflects a commitment to innovation and quality in the jewelry industry. The collection will be available starting September 18 at locations across the US and Canada, including the anticipated opening of Swarovski’s new flagship store on 5th Avenue in Fall 2023
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Swarovski Created Diamonds represent the future of diamonds. Swarovski Created Diamonds mirror mined diamonds in every conceivable aspect, except for their origin. Through a cutting-edge process that emulates natural diamond formation, these laboratory-grown diamonds are produced, rendering them indistinguishable from their mined counterparts in terms of chemical composition, physical characteristics, and optical properties.
The result is a brilliant diamond that embodies the same allure and quality as those formed over millennia. Once cultivated from a minuscule carbon seed, they are meticulously crafted layer by layer.
After precision cutting and polishing, they unveil their maximum brilliance, scintillation, and fire. Swarovski Created Diamonds are assessed based on the esteemed 4Cs: clarity, color, cut, and carat weight.
These essential criteria ensure that each diamond meets the highest standards of quality and beauty. Swarovski Created Diamonds present an exquisite opportunity for individuals seeking the luxurious allure of diamonds.
Stones weighing 0.25 carats and above feature a microscopic laser inscription reading “SWAROVSKI CREATED DIAMOND,” which serves as a hallmark of quality.
This inscription attests to Swarovski’s unparalleled expertise, exquisite craftsmanship, and mastery of light. **ABOUT SWAROVSKI**
**Masters of Light Since 1895**
Swarovski is renowned for its exquisite crystal creations, characterized by exceptional quality and artistry. Each piece is designed to evoke joy and to celebrate the uniqueness of the individual. Established in 1895 in Austria, the company specializes in the design, manufacture, and sale of the world’s most exquisite crystals, Swarovski Created Diamonds, and zirconia.
Additionally, it offers an impressive array of jewelry, accessories, and home decor items. Swarovski Crystal Business boasts a formidable global presence, with around 2,300 stores and 6,600 points of sale across more than 150 countries.
This expansive network is supported by a dedicated workforce of over 16,600 employees. Swarovski Crystal Business, alongside its sister companies, Swarovski Optik (specializing in optical devices) and Tyrolit (known for abrasives), collectively constitutes the Swarovski Group.
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A commitment to nurturing both people and the planet is embedded in Swarovski’s heritage.
Today, this legacy is firmly anchored in sustainability initiatives throughout the value chain, highlighting a commitment to circular innovation and championing diversity, inclusion, and self-expression.
Furthermore, it manifests in the philanthropic efforts of the Swarovski Foundation, which actively supports charitable organizations that foster positive environmental and social change. **About IGI**
The International Gemological Institute (IGI) boasts a global network of 29 laboratories and 18 educational facilities strategically located in key diamond and jewelry hubs worldwide.
For more than 45 years, IGI has been a trusted partner to both the fine jewelry community and consumers, offering an extensive array of services. These include reports on natural and laboratory-grown diamonds, grading and origin assessments for colored stones, as well as comprehensive jewelry identification and appraisal reports.
Our commitment to excellence underpins every service we provide, ensuring that our clients receive the highest quality assessments in the industry.
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