Surprising Facts About Luxury Brand Swarovski

Surprising Facts About Luxury Brand Swarovski – If there is one name in the fashion industry that is easily associated with class and sophistication, Swarovski is it. It’s a brand my friend introduced me to and I have to say it’s a beautiful wonder. Its sophisticated crystal gems have received worldwide recognition.

Surprising Facts About Luxury Brand Swarovski

swarovskijewelry – But Swarovski is a world of its own and you have to delve deeper into it to understand what materials Swarovski is made of. In five minutes you will discover what the Swarovski empire is. In the next paragraph, 8 points are mentioned.

This is a family business

Swarovski is an Austrian family company founded in 1862 with a fairly broad name called A. Kosmann, D. Swarovski & Co. The founders are Daniel Swarovski, Armand Kosman and Franz Wens.
125 years have passed since then and today the company is run by fifth generation family members. In 2012, Nadja Swarovski, great-granddaughter of Daniel Swarovski, became the first woman to serve on the company’s board of directors.

It’s not actually a crystal

It is wrong to call Swarovski crystals crystals because they are not actually crystals. It is basically a type of glass that is made using a patented process. Typical Swarovski crystals have a higher refractive index than regular crystals. The complex process that makes crystals shine world-famous makes Swarovski crystals more expensive than glass crystals.

Pay attention to the bubbles

Everything in this world is imitated, and Swarovski is no different. This is an exception. You will find many imitators of crystals, so you need to learn to distinguish the real from the fake. Well, I’ll give you some advice. The criterion is the presence of bubbles. There are no bubbles in any Swarovski crystals. It would be a clone. The seller may try to tell you that there are still bubbles left, but you should not give in to temptation.

Imperial Reach

If we spread Swarovski’s wings, it will cover almost 170 countries around the world. Yes, you read that right. The world of Swarovski is very far away. There are more than 3,000 stores worldwide generating billions of dollars in sales.

Company under Swarovski

There are a number of brands under Swarovski. Atelier Swarovski, for example, collaborates with well-known luxury designers such as Karl Lagerfeld and Jason Wu to produce luxury clothing. Schonbek’s goal was to produce crystal chandeliers. Swarovski also produces lighting systems, traffic safety products, optical instruments, jewelry, museum art and sculpture.

Partnership

A visionary brand wants to expand its horizons. Therefore, partnerships are a very important tool to ensure this. Swarovski has formed many valuable partnerships to strengthen and strengthen its reputation around the world. For example, he collaborated with Dior for an exhibition at the Victoria and Albert Museum; bringing in Nadiya Hussain, Kris Hallenga and Katie Piper as new brand ambassadors in 2018; and sponsored the Pakistan Super League in 2017. Additionally, Swarovski has collaborated with the famous Victoria’s Secret for 15 years.

Film!

With a brand as influential as Swarovski, it’s only natural that films occasionally feature this. There are a number of films featuring Swarovski. These films include the smash hit “Titanic,” the spy thriller “James Bond: Die Another Day”; dark psychological horror Black Swan ; “Greatest Showman” Oscar winner; Disney’s “Beauty and the Beast” Collection; and the film Bohemian Rhapsody.

 

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The World of Swarovski Crystals

Swarovski Crystal World, also known as Swarovski Crystal World, is an attraction designed by Andre Heller for… beautiful Swarovski crystals to present. It was opened to the public in 1995 and is located in Wattens, Austria, where the company’s headquarters are located.

This attraction is very popular with its spatial concept which has 16th century influences. At Chambers of Wonder, 17 rooms with different thematic presentations are decorated with Swarovski crystals.

The Swarovski brand is more than a century old

The company is Swarovski was born in 1895 in Austria by Daniel Swarovski and his partner. This happened several years after Daniel opened his first jewelry store (“A. Kosman, Daniel Swarovski & Co”)., married his partner’s sister (Marie Weis), with whom he had three children, and received a patent for an announced crystal cutting machine. perfection. All these events contributed to the future success of the Swarovski company.

 

Facts About Swarovski

 

The first logo is an edelweiss flower

In 1899, Swarovski began using the edelweiss flower as its logo; symbolizes Austria, mountaineering and purity. The Block SC logo was used from 1976 to 1988, after which Swarovski decided to continue with the now famous swan logo. Although vintage crystals with any of these logos are valuable, some collectors are “goose diggers” and others prefer the SC block logo. There are also several parts where the logo is not found, but are still original Swarovski parts.

The world of fashion has made Swarovski famous throughout the world.

The Swarovski Company was successful from the start, except of course during the First World War. However, as the economy developed in the 1920s, Swarovski emerged as a major player in the world of fashion, making the company increasingly famous over the years. Fashion icons who have collaborated with Swarovski include Balenciaga, Coco Chanel and Christian Dior.

Swarovski crystals are often used in costumes

In many Hollywood films, Swarovski crystals sparkle next to famous actresses. For example, you can see Swarovski diamond earrings on Marilyn Monroe in “Gentlemen Prefer Blondes.” And what do you think of Sarah Jessica Parker’s sparkly dress in “Sex in the City”? Audrey Hepburn is also still associated with Swarovski jewellery.

The Aurora Borealis effect is a crystal type

In 1956, a collaboration between Christian Dior and Swarovski created a very special type of crystal jewelry. One of Daniel Swarovski’s sons, Manfred, created a thin layer of vaporized blue metal to coat the crystals. This effect of light that is refracted like a rainbow is called the aurora borealis, or northern lights. It was an instant success.

Swarovski’s success

Swarovski has around 2,800 stores in 170 countries. More than 27,000 people work for the brand and in 2016 Swarovski made a profit of 2.6 billion euros.