Exploring Experimental Uses of AR in the Jewelry Industry – Jewelry has been an important part of human life for centuries. However, in an increasingly digital era, jewelry companies are adopting advanced technology to enhance customer experience and offer new ways to try on jewelry without visiting a physical store. One technology that is revolutionizing the industry is Augmented Reality (AR) testing.
Exploring Experimental Uses of AR in the Jewelry Industry
swarovskijewelry – After the outbreak of the COVID-19 pandemic, online shopping has become the main choice for many people, and also the only shopping choice. Augmented reality (AR) technology allows shoppers to get to know, explore or try products without leaving the comfort of their home.
More and more brands are now integrating experimental AR features into their marketing strategies. It is now clear that the retail industry must modernize to meet consumer needs. In this article, we’ve put together everything you need to know about the upheaval in the jewelry industry and how AR can change the industry today.
What is an AR experiment?
AR Try-on is a technology that allows customers to realistically try on virtual jewelry on a device screen. With the help of a camera and special software, users can see how jewelry looks without it. This allows customers to browse a wide range of jewelry without having to go to a physical store, which often takes time and effort.
Basically, AR Try-on combines AR technology with image recognition to create a realistic experience. Following are the basic steps of this technique.
The Try-on AR system first recognizes an image of the user’s body, including the face, hands, and neck, as well as other features such as skin color and facial shape. If the system recognizes the user’s image, the next thing to try is scanning the jewelry. It could be a ring, necklace, earrings or even a watch.
AR technology then projects an image of the virtual jewelry onto the user’s image. This is done in great detail so that the piece looks like an organic part of the wearer’s body. Users can move their wrist, change the viewing angle, or even change to another piece of jewelry to see how it looks from a different angle.
By trying on different jewellery, users can decide what to buy. Some programs even offer the option to purchase directly online.
How Augmented Reality is Changing Retail Business
Although nowadays people are used to buying jewelry online, it was not always like that. Choosing jewelry is a very intimate process, whether it’s an engagement ring, a necklace for a grown daughter, or a gift for a loved one. The combination of high prices and the importance of looking at jewelry makes people hesitant to buy gold bracelets or diamond rings online.
However, AR technology can revolutionize online jewelry sales. AR allows customers to fully immerse themselves in trying on jewelry in real time, as if they were in the store. Customers can benefit from an AR online jewelry store, but jewelry brands can also benefit by integrating AR apps into their marketing strategy.
The quality of communication with consumers increases
AR helps buyers try on jewelry and make quicker purchasing decisions. Apps with AR features are more likely to convince customers to buy a product. Quoting a Business Wire article, it was stated that 72% of survey respondents said they bought products they had not planned because of the impact of augmented reality.
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Higher Conversion Rates
According to Deloitte Digital, customers are 41% more likely to look at brands that offer personalized AR experiences, and nearly three in four consumers say they are willing to pay more for products they can explore using AR.
By giving customers the opportunity to “try before they buy,” jewelry companies can increase conversion rates and sales. This also helps reduce return rates because customers can be confident in their choice.
It’s no surprise that AR Try-on creates a more interactive and enjoyable shopping experience for customers. They can try on jewelry without any pressure and this helps them make better decisions.
Announcing new products is easier
Forget printing a new catalog every time your brand launches a new jewelry collection. Now you can easily add a virtual 3D AR jewelry catalog so buyers can try new designs and check prices anytime, anywhere. Additionally, AR Try-on allows customers to explore the entire jewelry collection without having to come to a physical store. This allows them to discover opportunities they wouldn’t otherwise see.
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Application of Social in Shopping
Buying jewelry is a very serious step where the buyer goes through many stages, perhaps asking friends for advice, comparing prices and of course reading reviews. AR apps allow shoppers to easily share product reviews with anyone.
Jewelry companies that use this technology also create an innovative and modern brand image. This can increase their brand value and make them more relevant in the competitive market.
Some of the biggest names in the jewelry industry have launched virtual furniture. Diamond Hedge, an independent jewelry marketplace that allows users to select a diamond from an available selection, customize a ring and try it on virtually. Big brands like Tiffany and Co and Pandora are also experimenting with virtual devices. However, there are several challenges in the jewelry industry.
AR Virtual Experiment Challenge
While AR experimentation has many advantages, there are several challenges to overcome. One of them is the development of accurate and realistic 3D jewelry models. Additionally, integrating this technology into physical and online stores can be difficult.
The future of AR Try-on in the jewelry industry is quite promising. With the continued development of AR technology, we can expect more realistic experiences and better accuracy. Additionally, improving understanding of customer data can help jewelry companies design products that better meet customer needs.
AR Try-on is a revolutionary technology that has changed the way customers interact with jewelery products. With a better shopping experience, increased sales and brand innovation, AR Try-on has become an important tool in the jewelry industry. As technology advances, the future of jewelry will become more interesting and exciting for anyone looking for the perfect piece of jewelry.